A neighborhood gastropub and deli, rebranded around one invitation: be friends.
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- Business
- Gastropub, deli and beer shop
- Services
- Rebranding, Packaging, Collateral & Digital
- Type
- Rebrand

The challenge
One business serving family breakfasts, evening hangouts and take-home deli shopping needed one brand that works for all three.
The idea
A heavy, friendly wordmark and an illustration system of hand gestures and line-drawn characters that greet guests on every box, cup and sign.














Step 01 · Free consultation
Want a brand like this?
Tell us about your business. You get a clear proposal before any work starts, and your brand is ready in 2–3 weeks.
What we delivered
- Logo system
- Color palette
- Typography
- Illustration and characters
- Burger boxes
- Fries sleeves
- Cups and buckets
- Beer labels
- Loyalty cards
- Menus
- Bags
- Store signage
- Price labels
- Uniforms
- Pins
- Social media templates
Let's build your brand.
Tell us where you are. We'll contact you within 1 business day to set up a free consultation.
What happens next
- 01Free consultation callWe learn about your business, customers and goals.
- 02Fixed proposalScope, timeline and price in writing before any work starts.
- 03KickoffYour brand is ready in 2–3 weeks.
