Inspirovate Creatives

A neighborhood gastropub and deli, rebranded around one invitation: be friends.

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Business
Gastropub, deli and beer shop
Services
Rebranding, Packaging, Collateral & Digital
Type
Rebrand
Be Friends brand system

The challenge

One business serving family breakfasts, evening hangouts and take-home deli shopping needed one brand that works for all three.

The idea

A heavy, friendly wordmark and an illustration system of hand gestures and line-drawn characters that greet guests on every box, cup and sign.

Be Friends: Logotype
Logotype
Be Friends: Palette and illustration system (1 of 2)
Be Friends: Palette and illustration system (2 of 2)
Palette and illustration system
Be Friends: Characters and business cards (1 of 2)
Be Friends: Characters and business cards (2 of 2)
Characters and business cards
Be Friends: Paper bag
Paper bag
Be Friends: Loyalty card and cup (1 of 2)
Be Friends: Loyalty card and cup (2 of 2)
Loyalty card and cup
Be Friends: Fries sleeve and poster (1 of 2)
Be Friends: Fries sleeve and poster (2 of 2)
Fries sleeve and poster
Be Friends: Beer labels
Beer labels
Be Friends: Pins and storefront sign (1 of 2)
Be Friends: Pins and storefront sign (2 of 2)
Pins and storefront sign
Be Friends: Social media
Social media

Step 01 · Free consultation

Want a brand like this?

Tell us about your business. You get a clear proposal before any work starts, and your brand is ready in 2–3 weeks.

What we delivered

  • Logo system
  • Color palette
  • Typography
  • Illustration and characters
  • Burger boxes
  • Fries sleeves
  • Cups and buckets
  • Beer labels
  • Loyalty cards
  • Menus
  • Bags
  • Store signage
  • Price labels
  • Uniforms
  • Pins
  • Social media templates

Let's build your brand.

Tell us where you are. We'll contact you within 1 business day to set up a free consultation.

What happens next

  1. 01Free consultation callWe learn about your business, customers and goals.
  2. 02Fixed proposalScope, timeline and price in writing before any work starts.
  3. 03KickoffYour brand is ready in 2–3 weeks.

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