Brand Identity
The strategy, logo system and visual language your business uses everywhere, delivered as complete brand guidelines in 2–3 weeks.
Discovery session, Brand strategy, Logo system, Color palette, Typography, Graphic elements and icons, Brand guidelines
Brand strategyLogo systemColor paletteTypographyGraphic elements and iconsBrand guidelinesMore than a logo.
A brand identity is the system behind everything your customers see: how your business looks, sounds and feels in store, in print and online. We start with strategy, so every design decision has a reason, then build a complete visual language your team can use with confidence.
You get more than files. You get clear rules for using them, ready-made templates for everyday work, and a brand that looks established from day one.
Strategy first
Research and positioning before any design.
A complete system
Logo, colors, type, graphics and templates that work together.
Yours to keep
Every file and full rights to use them.
Who it's for
Launching a new business
Start with a brand that looks established from day one.
Growing past your current look
Your business has grown; your brand should keep up.
Wanting one consistent brand
One look in store, in print and online.
Replacing a DIY or template logo
Move from a quick fix to a brand you own and can build on.
Pitching investors or partners
Look credible to investors, landlords and partners.
Opening more locations
A brand built to scale from one location to many.
What's included
Everything we can deliver in this service. Your proposal lists the exact scope for your project.
01
Strategy and research
- Discovery workshop with your team
- Market and competitor review
- Target audience and customer personas
- Positioning statement and brand promise
- Brand personality, values and voice
- Key messages and tagline direction
02
Logo and visual identity
- Primary logo
- Secondary logo and monogram
- Color palette with HEX, RGB, CMYK and Pantone values
- Typography system for print and web
- Graphic elements, patterns and textures
- Custom icon set
- Photography and image direction
03
Everyday applications
- Business cards, letterhead and envelopes
- Email signature
- Social media profile kit: avatars, covers and highlight icons
- Post and story templates
- Presentation template
- Favicon and app icon
- Signage and storefront concept
- Realistic mockups of your brand in use
04
Guidelines and files
- Brand guidelines (PDF)
- Logo rules: spacing, sizes, do's and don'ts
- Versions for light, dark and one-color use
- Final files: AI, EPS, SVG, PNG, PDF
- Organized brand kit folder
- Handoff call to walk your team through it
Where your new identity shows up
- Storefront and signage
- Website
- Instagram and TikTok
- Business cards
- Menus and price lists
- Uniforms
- Packaging
- Vehicle graphics
- Presentations
- Merch
- Ads
Brand identities we've built
★★★★★
“Inspirovate Creatives handled the full branding for BV Dental, from the logo and colors to signage, stationery and our social pages. Patients notice it the moment they walk in, and the whole studio now feels consistent and modern.”
Dr. ChagouriOwner, BV DentalHow it works
01
DiscoveryFree
A free call about your business, customers and goals.
02
Strategy
Audience, positioning and brand voice.
03
Design
Concepts, then one chosen direction refined.
04
Brand system
Logo versions, colors, type and guidelines.
05
Delivery
Final files, templates and rollout support.
Most brand identity projects take 2–3 weeks.
Step 01 · Free consultation
Start with a free consultation.
Tell us about your business. You get a clear proposal before any work starts, and your brand is ready in 2–3 weeks.
Often paired with
Questions
How long does it take?
Most projects take 2–3 weeks from the strategy session to final files. Larger packaging lines or rollouts take longer; your proposal includes the timeline.
What do I need to start?
A short call. Bring what you have: your story, your customers, competitors you respect and any existing logo or materials. Starting from zero is fine.
How many logo concepts will I see?
We present initial concepts based on the strategy, then refine the direction you choose. The number of concepts and revision rounds is written into your proposal.
Do you help with the name or tagline?
Yes. Naming and tagline work can be part of the strategy phase. Tell us on your consultation call.
Can I trademark the logo?
We design original marks and prepare the files your attorney needs to file. The trademark filing itself is handled by your attorney.
Do I own the final files?
Yes. You receive final files in every format you need (AI, SVG, PNG, PDF) with full rights to use them.
Let's build your brand identity.
Tell us where you are. We'll contact you within 1 business day to set up a free consultation.
What happens next
- 01Free consultation callWe learn about your business, customers and goals.
- 02Fixed proposalScope, timeline and price in writing before any work starts.
- 03KickoffYour brand is ready in 2–3 weeks.