A dining and bar concept built around one idea: Ego is what we have.
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- Business
- Restaurant, bar and members' club
- Services
- Brand Identity, Packaging, Collateral & Digital
- Type
- New brand

The challenge
Launch a dining, bar and events concept from zero, with a personality strong enough to carry a members' club, a cocktail bar and events under one name.
The idea
Self-indulgence as a way of life. A custom wordmark with reworked letterforms, a BE monogram, and "1440", the minutes in a day, as a recurring symbol. Red, black and chrome.
















Step 01 · Free consultation
Want a brand like this?
Tell us about your business. You get a clear proposal before any work starts, and your brand is ready in 2–3 weeks.
What we delivered
- Custom wordmark
- BE monogram
- Keitaro sub-brand
- Leather menus and bill folders
- Cocktail cards
- Coasters
- Takeaway boxes
- Shopping bags
- Beverage cans
- Merch
- Building signage
- Instagram system
- Website design
Let's build your brand.
Tell us where you are. We'll contact you within 1 business day to set up a free consultation.
What happens next
- 01Free consultation callWe learn about your business, customers and goals.
- 02Fixed proposalScope, timeline and price in writing before any work starts.
- 03KickoffYour brand is ready in 2–3 weeks.
