Rebranding
For established businesses whose look no longer matches the quality of their work. We review your current brand, then rebuild it for where you're going next.
Review of your current brand, Updated strategy and positioning, Refreshed or new logo system, Updated colors, typography and guidelines, Rollout plan for signage, packaging, print and social, Updated templates
Updated strategy and positioningRefreshed or new logo systemUpdated colors, typography and guidelinesRollout plan for signage, packaging, print and socialUpdated templatesKeep the recognition. Lose what holds you back.
A good rebrand doesn't throw away years of trust. We start with a review of your current brand and how customers see it, decide what to keep, such as colors, symbols or a name people know, and rebuild everything that no longer fits.
Then we plan the rollout, so the change reaches your signage, packaging, website, social media and team in the right order, without confusing your customers.
Free brand review
See what we'd change before you commit.
Keep what works
The recognition you've earned stays.
A clear rollout
What to update first, and what can follow.
Who it's for
Outdated or inconsistent look
Different logos, colors and styles across your materials.
Your business has changed
You grew, moved or changed what you offer.
Preparing something new
A new location, launch or chapter for your business.
Competitors look more polished
Your work is better than your brand shows.
Several looks, one business
Bring locations, products or acquisitions under one brand.
Moving upmarket
Attract the clients you actually want.
What's included
Everything we can deliver in this service. Your proposal lists the exact scope for your project.
01
Brand review
- Audit of your logo, colors, fonts and materials
- Customer and competitor perception review
- What to keep, what to change, and why
- Recommendations call
02
Strategy
- Updated positioning and audience
- Brand personality and voice
- Messaging and tagline refresh
- Naming review, if needed
03
New identity
- Refreshed or new logo system
- Updated color palette and typography
- New graphic elements and icons
- Photography direction
- Updated brand guidelines (PDF)
- Final files: AI, EPS, SVG, PNG, PDF
04
Rollout
- Rollout plan by priority
- Signage and storefront updates
- Packaging and print updates
- Website and social media update kit
- New templates for your team
- Launch announcement graphics
What we update
- Logo
- Signage
- Menus
- Packaging
- Uniforms
- Vehicles
- Website
- Social profiles
- Business cards
- Email signatures
- Google Business Profile
- Templates
Brands we've rebuilt
★★★★★
“Collaborating with IC for branding, content creation, design, and video/photo shooting has elevated our brand's image and market reach. Their creative team delivered exceptional work that resonated with our target audience.”
How it works
01
DiscoveryFree
A free call about your business, customers and goals.
02
Strategy
Audience, positioning and brand voice.
03
Design
Concepts, then one chosen direction refined.
04
Brand system
Logo versions, colors, type and guidelines.
05
Delivery
Final files, templates and rollout support.
A new identity usually takes 2–3 weeks; rollout depends on how many materials you have.
Step 01 · Free consultation
Start with a free consultation.
Tell us about your business. You get a clear proposal before any work starts, and your brand is ready in 2–3 weeks.
Often paired with
Questions
What's included in the free brand review?
We look at your website, social media and materials, then walk you through what's working and what we'd change on a free call. No obligation.
Will my customers still recognize us?
Yes. We start by deciding what to keep, such as colors, symbols or a name customers know, and change what holds you back.
Do we have to change our name?
No. Most rebrands keep the name. We only recommend a change if the name itself is holding you back.
Can we roll out the new brand in stages?
Yes. Your rollout plan lists what to update first, such as signage and social media, and what can follow.
Can you update our website too?
Yes. Our web team can redesign or update your site so it launches with the new brand.
How long does a rebrand take?
The new identity usually takes 2–3 weeks. Rollout depends on how many materials you have.
Get a free brand review.
Send us your website or Instagram. We'll review your current brand and walk you through what we'd change on a free call.
What happens next
- 01Free consultation callWe learn about your business, customers and goals.
- 02Fixed proposalScope, timeline and price in writing before any work starts.
- 03KickoffYour brand is ready in 2–3 weeks.